3 Questions to : Pauline BRESSON / Marketing & Communication Executive Hilton Paris Opéra

Which blooks have you created and in what context have you been using them?

We have opted for the creation of our Instagram blook. The square format and its visual aspect seemed to work well with our digital communications strategy since we primarily post visual content.

“It’s new to use print to highlight actions that you have taken up on social media! “

We use the blooks during meetings with our influencers and partners. They enable us to illustrate what we are capable of in terms of digital communications. When we meet blogers, it also gives us a way of sharing with them our influencers creations, whilst favoring a more “human” relationship with them.

How has your blook been received by your collaborators and partners?

The blook is an original tool that surprises the people that discover it for the first time. It’s new to use print to highlight actions that you have taken up on social media!

In the Instagram blook, the first two double-pages of thumbnails is really interesting. At a glance, you have a preview of all of your sharings. It’s like a patchwork of your best posts. It enables you to take a measured look at them.

“The blook itself is a high quality tool and restores perfectly the content that it presents.”

Based on your experience, how would you evaluate the use of blooks in a professional setting?

It is an innovating and original tool. The price is really attractive and that’s partly the reason why I decided to create a blook in the first place.

The ability to customize it is a real plus! Social media accounts – particularly on Instagram – are getting more and more professional. The blook itself is a high quality tool and restores perfectly the content that it presents.

Hilton Paris Opéra’s Instagram blook

We would like to thank Pauline Bresson for answering our questions!

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