What blooks did you make?
We made the Facebook blook for the year 2018. This format was chosen by our management for its popularity among our digital plateforms. The Facebook blook also served as a test format for measuring the impact and effectiveness of paper. We originally planned to make them available for the 2019 wishes, but we distributed them during our annual general meeting.
In what context do you use them?
The blooks were used to provide an overview of the publications made on the Facebook profile of the group Matmut . It has been reserved for internal use and has been distributed to staff representatives and members of management. For us the use of the Facebook blook was a way to retrospect the year! But also that of a review of the annual work done by our teams on the platform.
What is your assessment of the use of these media and your BlookUp experience?
Blooks are very good media. We make a positive assessment of the use of these copies but also the exchanges we had with the BlookUp team. You have responded perfectly to our expectations. In the future we plan to realize the blook of our Twitter account, which remains the most dynamic among our accounts on social networks.