Testimony of Jérôme MORRONI, Promotion & Digital Marketing Manager
Which blooks have you created and in what context have you been using them?
We have created the blook for our Facebook account “Aéroport Nice Côte d’Azur”. The main idea was to use this product to share the activity of the page with our partners (travel professionals, travel retail) and our collaborators.
The blook enables us to take a few steps back and reflect on our social media actions.
We regularly rely on digital review tools but the blook is an item that brings something extra to the table! It is very interesting to use, especially in the beginning and ending of a year, since it compiles the entire digital endeavours of the group and materializes the creations of our teams.
How would you evaluate the use of blooks?
I would make a very positive assessment of the use of these items. I had already heard of BlookUp and was keeping an eye on the company’s activities. The speed of the production, the ability to fully customize the item, the quality of the exchanges that I had with the team and the quality of the editing make up the strengths of BlookUp and the blooks.
When I received my personalized blook sent to me by your team, I just knew that we had to do it, we had to use the blooks to highlight and enhance our digital actions!
The blook enables us to take a few steps back and reflect on our social media actions. We regularly check it so as to have a clear visualization of the themes that have been addressed through the course of the year.
We regularly rely on digital review tools but the blook is an item that brings something extra to the table!
How have the blooks been received by your collaborators and partners?
When they saw the blook for the first time, our partners were not only surprised by the concept (the use of paper as an extension of the digital) but by the quality and quantity of the content that has been shared over the course of the year. The blook made quite the statement !
Would you consider creating Blooks for other purposes ?
In 2019, we are going to focus on developing our Instagram account. We are wishing to enhance the activity of our aeroportuary platform but also share the “sense of place” and the travel experience through the use of this social network. This year we will focus on publishing visual content so I will be ordering blooks for our Instagram account at the end of 2019.
We would like to thank Jérôme Morroni for answering our questions!