3 Questions to : Christophe Cottret-Clément / Social Media Manager MACSF

MACSF (or La Mutuelle d’assurances du corps de santé français) is an insurance company founded in 1935 and is known to be the leading insurer of healthcare professionals.

Which blooks have you created and in what context have you been using them?

We have created blooks for our Facebook and Instagram accounts for an in-company use so as to increase the visibility of posts that have been shared on these two platforms.

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Extend the impact of your professional tweets!

500 million tweets are shared everyday on Twitter. In this constant flow of information, these posts remain transient and only impact their key audience partially.

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In order to solve this issue, BlookUp launches an original solution aiming to extend the impact of professional Twitter accounts : the twitter Classic! This new “blook” enables companies to gather the high-points of their news alongside their key audience whilst enhancing the value of their digital endeavors.

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3 Questions to : Magali Deconinck – Pourquié / Communications and PR Manager for Châteaux Langoa – Léoville Barton

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Magali Deconinck – Pourquié and the blook of Châteaux Langoa – Léoville Barton

What was your reaction when you first saw the blook?

I thought that the concept of printing and materializing digital content was very innovative. When I first saw the blook of our estate, I was conquered, right then and there. I showed it to Damien Barthon, the newest generation of the Barthon family, and he was enticed by the idea as well.

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