3 Questions to : Patricia Le Gal, Head of Lorient Archives

Which blook format did you choose? Why?

We opted for the Facebook blook. This format is perfectly suited to our expectations as the majority of the content published on our Facebook page is relayed on other social media platforms. We also share more information about the visits organized by the animation of Lorient’s heritage on Facebook than we publish in full on other networks.

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3 Questions to : Valérie Tiacoh, CSR Communications Director, ORANGE

Which blooks have you created and in what context have you been using them?

We have created the Twitter “Top 100” blook for two of our accounts : @OrangeRSE, on which we enhance the group’s activities in the field of corporate social responsibility as well as our CSR policies. Aand a blook of @ODSForum, the Digital Society Forum’s account where we study the digital’s impact on various aspects of our life (work, health, citizenship…)

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Essilor keeps an eye on their online activity! 

The peculiarity of social media platforms is even the densest content can vanish within seconds in news feeds. In this context, the study, analysis and archiving of these contents can be a work as colossal as it is time-consuming. Unless you call BlookUp!

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3 Questions to : Christophe Cottret-Clément / Social Media Manager MACSF

MACSF (or La Mutuelle d’assurances du corps de santé français) is an insurance company founded in 1935 and is known to be the leading insurer of healthcare professionals.

Which blooks have you created and in what context have you been using them?

We have created blooks for our Facebook and Instagram accounts for an in-company use so as to increase the visibility of posts that have been shared on these two platforms.

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3 Questions to : Magali Deconinck – Pourquié / Communications and PR Manager for Châteaux Langoa – Léoville Barton

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Magali Deconinck – Pourquié and the blook of Châteaux Langoa – Léoville Barton

What was your reaction when you first saw the blook?

I thought that the concept of printing and materializing digital content was very innovative. When I first saw the blook of our estate, I was conquered, right then and there. I showed it to Damien Barton, the newest generation of the Barton family, and he was enticed by the idea as well.

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