Aéroport Nice Côte d’Azur uses blooks to enhance their Facebook activity!

Testimony of Jérôme MORRONI, Promotion & Digital Marketing Manager
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Jérôme Morroni and the blook “Aéroport Nice Côte D’Azur”

Which blooks have you created and in what context have you been using them?

We have created the blook for our Facebook account “Aéroport Nice Côte d’Azur”. The main idea was to use this product to share the activity of the page with our partners (travel professionals, travel retail) and our collaborators.

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3 Questions to : Pauline BRESSON / Marketing & Communication Executive Hilton Paris Opéra

Which blooks have you created and in what context have you been using them?

We have opted for the creation of our Instagram blook. The square format and its visual aspect seemed to work well with our digital communications strategy since we primarily post visual content.

“It’s new to use print to highlight actions that you have taken up on social media! “

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ADP’s digital content on the runway for a new departure!

BLOOK ME UP !

On social media platforms, posts have a lifetime of only a few hours before vanishing completely. BlookUp finds a way around the immediacy of social media by materializing your content with “blooks”. 

Group ADP – previously Aéroports de Paris – wanted to prolong the effects of their posts and highlight their digital endeavors. Arnaud Gaulupeau, community and influence manager of Paris Aéroport, talks about the various uses of the blook within the group:

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