3 Questions to : Patricia Le Gal, Head of Lorient Archives

Which blook format did you choose? Why?

We opted for the Facebook blook. This format is perfectly suited to our expectations as the majority of the content published on our Facebook page is relayed on other social media platforms. We also share more information about the visits organized by the animation of Lorient’s heritage on Facebook than we publish in full on other networks.

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Interview with the Communications Director at ORANGE

Which blooks have you created and in what context have you been using them?

We have created the Twitter “Top 100” blook for two of our accounts: @OrangeRSE, on which we enhance the group’s activities in the field of corporate social responsibility as well as our CSR policies. Aand a blook of @ODSForum, the Digital Society Forum’s account where we study the digital’s impact on various aspects of our life (work, health, citizenship…)

une personne tenant les blooks top 100 de orange
Twitter “Top 100” blooks of @OrangeRSE and @ODSForum
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Essilor keeps an eye on their online activity! 

The peculiarity of social media platforms is even the densest content can vanish within seconds in news feeds. In this context, the study, analysis and archiving of these contents can be a work as colossal as it is time-consuming. Unless you call BlookUp!

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