3 Questions to : Christophe Cottret-Clément / Social Media Manager MACSF

MACSF (or La Mutuelle d’assurances du corps de santé français) is an insurance company founded in 1935 and is known to be the leading insurer of healthcare professionals.

Which blooks have you created and in what context have you been using them?

We have created blooks for our Facebook and Instagram accounts for an in-company use so as to increase the visibility of posts that have been shared on these two platforms.

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3 Questions to : Magali Deconinck – Pourquié / Communications and PR Manager for Châteaux Langoa – Léoville Barton

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Magali Deconinck – Pourquié and the blook of Châteaux Langoa – Léoville Barton

What was your reaction when you first saw the blook?

I thought that the concept of printing and materializing digital content was very innovative. When I first saw the blook of our estate, I was conquered, right then and there. I showed it to Damien Barthon, the newest generation of the Barthon family, and he was enticed by the idea as well.

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3 Questions to : Philippe Massol / CEO of La Cité du Vin

Philippe Massol and the blook of la Cité du Vin

What was your first impression of the blook ?

I discovered the blooks during our gala dinner. It is an extremely well presented and high quality product. I was surprised by the concept of using paper as a way to gather social media posts as these platforms are detached from the physical dimension. I thought it was very original and showed it to other members of our team as well as other guests to have their feedback.

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