BLOOK ME UP
When it comes to social media, it is crucial to look back at what has been shared to assess the efficiency of the current strategy, to enhance the shared publications, to present the content to the teams etc. This task can quickly get complicated, as there are so many social media platforms online. Unless you use a blook!
RATP, also known as the Régie Autonome des Transports Parisiens, is a state-owned public transport operator and maintainer headquartered in Paris, France. The group has wished to “materialize” the content of its social media pages and to enhance the value of it’s digital strategy. Nadine Kerganou, the group’s digital and conversational communications manager talks about the different uses of the blook by the service.