3 Questions to : Christophe Cottret-Clément / Social Media Manager MACSF

MACSF (or La Mutuelle d’assurances du corps de santé français) is an insurance company founded in 1935 and is known to be the leading insurer of healthcare professionals.

Which blooks have you created and in what context have you been using them?

We have created blooks for our Facebook and Instagram accounts for an in-company use so as to increase the visibility of posts that have been shared on these two platforms.

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RATP extends the impact of its social networks via BlookUp

When it comes to social media, it is crucial to look back at what has been shared to assess the efficiency of the current strategy, to enhance the shared publications, to present the content to the teams etc. This task can quickly get complicated, as there are so many social media platforms online. Unless you use a blook!

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