I thought that the concept of printing and materializing digital content was very innovative. When I first saw the blook of our estate, I was conquered, right then and there. I showed it to Damien Barton, the newest generation of the Barton family, and he was enticed by the idea as well.
Continue reading “3 Questions to : Magali Deconinck – Pourquié / Communications and PR Manager for Châteaux Langoa – Léoville Barton”
I discovered the blooks during our gala dinner. It is an extremely well presented and high quality product. I was surprised by the concept of using paper as a way to gather social media posts as these platforms are detached from the physical dimension. I thought it was very original and showed it to other members of our team as well as other guests to have their feedback.
Continue reading “3 Questions to : Philippe Massol / CEO of La Cité du Vin”
When it comes to social media, it is crucial to look back at what has been shared to assess the efficiency of the current strategy, to enhance the shared publications, to present the content to the teams etc. This task can quickly get complicated, as there are so many social media platforms online. Unless you use a blook!
Continue reading “RATP extends the impact of its social networks via BlookUp”
Which blooks have you created and in what context have you been using them?
We have created the blook for our Facebook account “Aéroport Nice Côte d’Azur”. The main idea was to use this product to share the activity of the page with our partners (travel professionals, travel retail) and our collaborators.
Continue reading “Aéroport Nice Côte d’Azur uses blooks to enhance their Facebook activity!”
Which blooks have you created and in what context have you been using them?
We have opted for the creation of our Instagram blook. The square format and its visual aspect seemed to work well with our digital communications strategy since we primarily post visual content.
“It’s new to use print to highlight actions that you have taken up on social media! “