3 Questions to : Pauline BRESSON / Marketing & Communication Executive Hilton Paris Opéra

Which blooks have you created and in what context have you been using them?

We have opted for the creation of our Instagram blook. The square format and its visual aspect seemed to work well with our digital communications strategy since we primarily post visual content.

“It’s new to use print to highlight actions that you have taken up on social media! “

Continue reading “3 Questions to : Pauline BRESSON / Marketing & Communication Executive Hilton Paris Opéra”

The new Instagram book is here!

It is often said that size doesn’t matter, and that it’s more about how you use it. At BlookUp, we decided not to overlook any aspect of the popular saying!

instagram-book-cover

Well don’t worry, the Instagram book is still there, and it is more beautiful, bigger, stronger! Now available in 20 * 20cm(7.9 x 7.9 inches) format only, it will beautifully enhance your photos by leaving them all the space they need to bloom and dazzle your readers!

instagram-book-inner-pages

You will still be able to keep your captions, and multiple images are now taken into account in the blook, with their own presentation! Of course, you will always have the freedom to choose the photos you want to keep in this fantastic souvenir book!

Discover today the new Instagram book, the ideal photo album matching your photography skills and your most beautiful moments! Enjoy a special 25% discount using the code INSTABLOOK, valid until 12/10/2017!

 

instagram-book-spine

Do not hesitate to tell us about your  experience at sav@blookup.comour team is here for you if you need anything.

See you soon on BlookUp !

You book printed on demand with your lunch…

A new restaurant has opened in Paris: ZA. It’s actually a “literary cafeteria” where anyone can come, order food and… Order a book that’s printed on demand!

An original concept that spoke to our hearts here at BlookUp, we know about printing book on demand from one copy! Here, you can order a book that exists already (and not customize your own book like we offer) from a catalogue that is about 2000 titles. Your meal is being prepared at the same time as the book you’ve chosen is printed, and you can then feed your body and your mind in one single place! Printing a 400 pages book takes 7 minutes, so you can enjoy your break…

Capture d’écran 2016-05-23 à 14.26.28

Designed by Philippe Starck, and with 328 seats and its terrace, ZA is ZE place to be for all book lovers! Bonus: you can even download the application on your smartphone to see the menu and pay online thanks to the WIFI service.

We love the concept! What do you think about this “literary cafeteria”?

Physically change pages? Completely has-been!

That is what we could soon hear in the mouth of the youngest, the generation “digital native” been born a transplanted keyboard left hand and a smartphone right hand.

If 98 % of the young people prefer to read on paper rather than on screen, the question is whether the paper will always have so many followers when this “digital natives” will reach the age to be bibliophiles?

Maybe what is more for this new generation, the expression ” to turn over a new leaf” will be transformed there “to refresh the page”, more adequate to what defines the current digital page.

Be up to date; turn in a loop; the record is crossed off: will these expressions have only another sense tomorrow? Or will they have become unusual since the progressive disappearance of their support? Mp3 haveov taken an important place in the current musical consumption, it is logically that the market of the Compact disc tends to disappear. Already met phenomenon there are more than about twenty year with the extinction of the vinyl for the benefit of Said CD.

For the book and the appearance of its malefic double: the digital book, it is about a similar foundation. Real debate, the dematerialization of the book causes(provokes) the same debates today which enamelled the passage in the digital photography and in the dematerialized music. Paper book(pound) Vs digital book there will be there only one, which? And why not both if we take into account economic data and sociological?

The paper book, the museum piece or the collector’s edition?

In the coming years, we are going to observe a “collector’s” future of the paper book in front of development of his digital antagonist? It is also the difference: the material. Between paper and digital support, the material entraine this clear quality gap, the paper becomes a luxury object in the face of a dematerialized support. Actually, hypothetically, it is not impossible that the digital book comes to replace the paperback.

The future of the book, the Print-On Demand?

A complete report has just been made in May by the Association of College and Research libraries on “the scenarios for the future of the book”.

It explores 4 alternatives with which can be confronted the book. Since almost disappearance of the paper book for the benefit of the digital technology or mutually, the failure of the ebook because of a too expensive technology and which does not convince the readers, certain data are however common to all the scenarios:

  1. The technology of the printed books does not go out but occupies a position, a different function (let us remember ourselves that even if the electricity produces the light, candles kept a status mattering in our company)
  2. The readers of books are less numerous
  3. A new phenomenon expands: Print-On Demand.

 

In 2020, the creation and the publication of books will be less expensive and easier. We shall not find any more only authors’ big names: a lot of people unknowns will self-publish their own paper books to share their papers with friends or to keep a track of things, facts. In these conditions the ISBN will not be any more an essential component of the book and there will be more and more titles of books of fiction, short stories, poems, theories.

The authors will continue to find that the paper book is more taken seriously than his digital counterpart and the paper books will become the new business cards. Leave me your book, I would tell you what you are worth.

The world could thus continue to be invaded by the paper book and it ironically made possible by the digital technologies.

Turn over a new leaf?Will the new generation still read paper books?