RATP extends the impact of its social networks via BlookUp

When it comes to social media, it is crucial to look back at what has been shared ! To assess the efficiency of the current strategy and enhance the shared publications, to present the content to the teams etc. This task can quickly get complicated, as there are so many social media platforms online. Unless you use a blook!

Two girls reading the RATP blooks

RATP, also known as the Régie Autonome des Transports Parisiens, is a state-owned public transport operator and maintainer headquartered in Paris, France. The group has wished to “materialize” the content of its social media pages ! Doing so to enhance the value of it’s digital strategy. Nadine Kerganou, the group’s digital and conversational communications manager talks about the different uses of the blook by the service.

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Social media image dimensions : The perfect guide!

In order to differentiate yourself and create engagement, it is important to publish impacting photos on your social networks.

No matter if you are a brand or an individual, it is crucial to adapt your photo’s dimensions to each platform’s standards.

Here is the guide for image dimensions on all social networks !


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