3 Questions to : Patricia Le Gal, Head of Lorient Archives

Which blook format did you choose? Why?

We opted for the Facebook blook. This format is perfectly suited to our expectations as the majority of the content published on our Facebook page is relayed on other social media platforms. We also share more information about the visits organized by the animation of Lorient’s heritage on Facebook than we publish in full on other networks.

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RATP extends the impact of its social networks via BlookUp

When it comes to social media, it is crucial to look back at what has been shared ! To assess the efficiency of the current strategy and enhance the shared publications, to present the content to the teams etc. This task can quickly get complicated, as there are so many social media platforms online. Unless you use a blook!

Two girls reading the RATP blooks

RATP, also known as the Régie Autonome des Transports Parisiens, is a state-owned public transport operator and maintainer headquartered in Paris, France. The group has wished to “materialize” the content of its social media pages ! Doing so to enhance the value of it’s digital strategy. Nadine Kerganou, the group’s digital and conversational communications manager talks about the different uses of the blook by the service.

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Tumblr landscape inner book

Print your Tumblr Posts with BlookUp!

For years, you’ve been posting on your Tumblr blog with your own creations, your photos, or your articles.

What if you could, in a few clicks, immortalize your best publications in a book?

The Tumblr logo
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