Tag Archives: social

Books and videos: Who are the Booktubers?

When it comes to reading, profiles and behaviors are very diverse! More or less assiduous readers, young or not so young, with three tons of books on their hands or without any idea of what to read next…

Whatever the situation, navigating on the ocean of books that is literature can quickly become a real challenge. What are the trends? A title teases you, but you’re not sure you want to buy it  because you’re afraid of being disappointed? Which genre will truly move you or are which book will get you out of your comfort zone?

Well, as usual, to answer those questions, you have to look up for information. You may go to the nearest library, bookshop or on an online store… Or on Youtube.

A trend that actually began a few years ago

Booktubers appeared in the United States and in Mexico around the years 2010-2011. PolandbananasBOOKS, the most famous channel in America created in 2010, has currently 361,000 subscribers while Raiza Revelles, the most famous channel in Mexico and created in 2011, has 1,196,000 subscribers!

By comparison, Les Lectures de NiNe, a French channel, counts only 58,000 subscribers!

Many articles have been devoted to Booktubers since 2011, many channels have been created and have disappeared. The phenomenon is now generally well-known and followed by the english-speaking and spanish-speaking countries.

A French “Ipsos” study of 2016 made for the National Book Center (Centre National du Livre) linked the omnipresence of Internet and screens with new reading habits, not with a disinterest in reading! Booktubers, which attracted only 5% of young people according to the study at the time, are the expression of these changes!

Young people talk to young people

Their profile? Mostly female Booktubers under 30, whose audience also includes young female readers. The books presented come from all genres and lovers of great classics or more specific styles can find what they want between two fantasy or science fiction novelties!

A variety of speeches and formats form the wide range of videos made by Booktubers, like “In my Mailbox” (IMM), “Bookhauls” and “Wrap-Up”. for example.

Some of these formats already existed on Youtube for a while, such as the unboxing, which consists of opening a package (sent by a brand) in front of the camera in order to discover its contents with the subscribers. Like other Youtubers, Booktubers often initially order objects themselves, privately: When the channel becomes more famous, publishing houses send them gifts for them to talk about.

The key here is to find a form of book club 2.0: Booktubers talk to people with whom they share the same love of reading (or sometimes convert those who were not interested!) and organize Challenges and Events in order to animate and unite them.

No wonder why publishers are trying to forge partnerships directly with these video makers who are now invited in trade shows and literary debates! But even when they are part of a network, very few Booktubers make book sharing their main activity. Each of them deserves to be viewed though, and of course to be followed!

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Article Source | Crédits Vidéos :A Clockwork Reader, jennaclarekPolandbananasBOOKS,Little Book Owljessethereader 

BlookUp: Blog, Medias, frequency, news and THANK YOU!

At the end of 2016, we gave you informations about BlookUp‘s blogging and social networking activities. Today, we – already- have to update you on the situation!

THANK YOU !

thanks-follow-blog

In the first place (yes, we start the article by the last element of our title, like some kind of blog punks), we would like to thank you from the bottom of our heart for your growing support, your shares, your commitment…

In 2017, significant subscriptions goals have been reached for all our communication platforms, and that is obviously thanks to you!

WORDPRESS

logo-wordpress-blueGOAL REACHED: 5,000 SUBSCRIBERS

The blog is still there, in French (here) and in English (here. Like, no, really, no need to click, you’re already there 😉 ), but as some have noticed, our publication rhythm has kind of declined; No more publications on Tuesdays and Fridays but don’t panic, we explain why!

The first reason to this is simply our desire to propose a unique rendez-vous, every Wednesday, in order to make every article more  like a weekly celebrity coming to sign autographs at a given time. Punctuality is key!

The second reason is also quite simple, and that’s…

tumblr-logo

Tumblr is the latest active network of BlookUp. This microblogging platform will be ideal to share with you the daily life of our startup!

Our Tumblr will be more like a Facebook page, a Twitter or an Instagram account, with a freer and more casual tone. The publications are to be short but more numerous, and this is why WordPress articles, longer and therefore more demanding in terms of research and writing, will be posted once a week to ensure their quality!

That being said, if you have a Tumblr account (or if you are just curious!), Subscribe to this new blog and enter the daily BlookUp life, joys, pains, environment, team… And much more!

SOCIAL NETWORKS

Logo Facebook

REACHED GOAL: 3,500 SUSCRIBERS

Logo Twitter

REACHED GOAL: 1,200 FOLLOWERS

Logo Instagram

REACHED GOAL: 1,200 SUSCRIBERS

(Click on the images to access the corresponding social network!)

There are also some changes on the social networks side, which regularly relay each publication from the WordPress blog (and soon Tumblr), and had a fairly fixed number of publications per day… Now we blow up the locks, get free, and we post, we share, we react live!

We are as well increasing the emphasis on mages… For the pure pleasure of the eyes!

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So, are you ready to choose your favorite platform(s)? Subscribe, and don’t be shy: Participate! 😄

The book of your Facebook: Choose your Contents!

A few months ago, we asked you to share your thoughts about our new product, the book of Facebook, and your opinion really mattered to us!

Our inquiry pointed out that for our users, one of the main key points to a well-done Facebook book was to be able to select the types of content that truly reflected their social adventure: Today with BlookUp, you are the only one to decide what you want to keep from your profile, administrated page or favorite Fan page!

Are you a photography master? Choose to keep only your albums! Do you usually write long, motivating tirades? Choose to transform your publications into a book worthy of the name!

reading-facebook-book-contents

How do I choose the contents I want?

Create a new blook or edit a Facebook book that you already began a few days / weeks / months ago, then go to the 2nd step of the customization process!

Here you’ll find again the usual layout choices (2 or 3 columns), as well as the possibility to reduce your publication interval in order to better target your contents (within the interval that you already chose during Step 1) and the possibility to choose them properly!

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You can select one or more type·s of content, and decide whether to keep the index or not!

If you chose the option “Import Comment” in step 1 but are having second thoughts and rather remove them, you just have to set the “maximum comments” on 0.

Warning ! The maximum comments you can get depend on the popularity of the page or profile you are trying to import, and can therefore vary from blook to blook!

So, are you ready to personalize the book of your favorite social network with BlookUp?

Chose your best contents!

And turn your Facebook experience into a beautiful paper book with 15% off thanks to the MARCHBLOOK coupon code, valid until 14/03/2017!