3 Questions to : Philippe Massol / CEO of La Cité du Vin

Philippe Massol and the blook of la Cité du Vin

What was your first impression of the blook ?

I discovered the blooks during our gala dinner. It is an extremely well presented and high quality product. I was surprised by the concept of using paper as a way to gather social media posts as these platforms are detached from the physical dimension. I thought it was very original and showed it to other members of our team as well as other guests to have their feedback.

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RATP extends the impact of its social networks via BlookUp


When it comes to social media, it is crucial to look back at what has been shared to assess the efficiency of the current strategy, to enhance the shared publications, to present the content to the teams etc. This task can quickly get complicated, as there are so many social media platforms online. Unless you use a blook!

RATP, also known as the Régie Autonome des Transports Parisiens, is a state-owned public transport operator and maintainer headquartered in Paris, France. The group has wished to “materialize” the content of its social media pages and to enhance the value of it’s digital strategy. Nadine Kerganou, the group’s digital and conversational communications manager talks about the different uses of the blook by the service.

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Aéroport Nice Côte d’Azur uses blooks to enhance their Facebook activity!

Testimony of Jérôme MORRONI, Promotion & Digital Marketing Manager
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Jérôme Morroni and the blook “Aéroport Nice Côte D’Azur”

Which blooks have you created and in what context have you been using them?

We have created the blook for our Facebook account “Aéroport Nice Côte d’Azur”. The main idea was to use this product to share the activity of the page with our partners (travel professionals, travel retail) and our collaborators.

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