We would like to thank Ilona Matei, Digital Communication Project Manager at the Health Mutual Eovi, for having taken the time to answer our questions.Continue reading “The Twitter Book of the Health Mutual EOVI MCD”
Which blook format did you choose? Why?
We opted for the Facebook blook. This format is perfectly suited to our expectations as the majority of the content published on our Facebook page is relayed on other social media platforms. We also share more information about the visits organized by the animation of Lorient’s heritage on Facebook than we publish in full on other networks.Continue reading “3 Questions to : Patricia Le Gal, Head of Lorient Archives”
Which blooks have you created and in what context have you been using them?
We have created the Twitter “Top 100” blook for two of our accounts: @OrangeRSE, on which we enhance the group’s activities in the field of corporate social responsibility as well as our CSR policies. Aand a blook of @ODSForum, the Digital Society Forum’s account where we study the digital’s impact on various aspects of our life (work, health, citizenship…)Continue reading “Interview with the Communications Director at ORANGE”
The peculiarity of social media platforms is even the densest content can vanish within seconds in news feeds. In this context, the study, analysis and archiving of these contents can be a work as colossal as it is time-consuming. Unless you call BlookUp!Continue reading “Essilor keeps an eye on their online activity! ”
MACSF (or La Mutuelle d’assurances du corps de santé français) is an insurance company , Known as the leading insurer of healthcare professionals.Continue reading “3 Questions to : Christophe Cottret-Clément / Social Media Manager MACSF”
When it comes to social media, it is crucial to look back at what has been shared ! To assess the efficiency of the current strategy and enhance the shared publications, to present the content to the teams etc. This task can quickly get complicated, as there are so many social media platforms online. Unless you use a blook!
RATP, also known as the Régie Autonome des Transports Parisiens, is a state-owned public transport operator and maintainer headquartered in Paris, France. The group has wished to “materialize” the content of its social media pages ! Doing so to enhance the value of it’s digital strategy. Nadine Kerganou, the group’s digital and conversational communications manager talks about the different uses of the blook by the service.Continue reading “RATP extends the impact of its social networks via BlookUp”