The concept of Employee advocacy is a priority for anyone who is aware of the strong impact of social media platforms. Therefore, blooks are the perfect tool to optimize your strategy.
When it comes to social media, it is crucial to look back at what has been shared ! To assess the efficiency of the current strategy and enhance the shared publications, to present the content to the teams etc. This task can quickly get complicated, as there are so many social media platforms online. Unless you use a blook!
RATP, also known as the Régie Autonome des Transports Parisiens, is a state-owned public transport operator and maintainer headquartered in Paris, France. The group has wished to “materialize” the content of its social media pages ! Doing so to enhance the value of it’s digital strategy. Nadine Kerganou, the group’s digital and conversational communications manager talks about the different uses of the blook by the service.
Continue reading “RATP extends the impact of its social networks via BlookUp”
Hosting 1 billion user accounts, Instagram is a prime example of the success of visual sharings online. 25 million businesses are on Instagram and more accounts are being created every day. From images to videos to stories, Instagram is perfect for businesses that are trying to impress their target audience with creative quality content.
But the main problem with this competitive social media platform is that the contents posted online only last for a few hours before vanishing in news feeds. What if you could give your digital content a second life! Doing so by showcasing it on your events ? In your stores ? Continue reading “Instagram blook : 3 Reasons to use it for your business.”