Paper is approximatively 3000 years old and it’s not ready to disappear.
On the contrary, paper has recently known a renewal thanks to the cohabitation with its sworn enemy! The digital.
Nowadays, digital and book are no longer contradictory, but they complement each other. `
We all know QR codes or Flash codes. Children books now offer augmented reality, packagings of frozen fish tell us many informations about the product and where it’s been fished, the specie, the receipes you can cook with it.
Connected paper allows the readers, the companies and the brands to use a new space of information and communication thanks to our smartphone’s screen.
Thanks to digital technologies and databases, printing companies like Maqprint are able to print very customized contents and deliver documents limited to only a few people.
Part or all the elements (texts, pictures, graphs, colors, lay-out) composing a document or a book can be different from one another, allowing to target more efficiently the needs of the customers or readers.
Digital combined to databases opens up to the possibility of various marketing scripts. So, tomorrow an airline company could offer on-board customized magazines to travellers according to their own interests.
Proof that digital and paper mustn’t be opposed is BlookUp
Since 4 years, BlookUp offers to print books from personal blogs.
Today thanks to a reversed technology we lay-out digital flows, texts and pictures to turn them into real paper books.
Reasons to materialize your blog again are numerous. To keep a track of your writings, save it because you are afraid to loose it one day, and to offer it and share your book (books are a great gift!) or to sell it to other readers!
Making your “blook” (contraction of the words “blog” and “book”) is a great thing to do.
So, you can love digital, blogs, social networks… But also the smell of a new book, the touch of the paper, the pleasure to show it to others, commenting moments of your life around a nice and beautiful paper book.
