A barbecue kit: A book that turns into one!

If you like making barbecue during the weekend and have a good time with your friends, you might enjoy this concept!


Tramontina, a brazilian brand for kitchen ustensils and the advertising agency JWT have imagined a project more than unique… The concept is simple: a book dedicated to barbecues. What’s the originality of that? Well, it’s not just any book. “The Bible of Barbecue” is a book where each page and the cover turn into a tool or an ingredient for the recipe!

For example, the first page is made of coal and you will have to break it to start your fire, the next one is paper to light it up and so on. As you go along, pages have new functions: sharpen your knife, make an apron, add salt and pepper… The cover is more solid and uses as a cutting board. Smart, don’t you think?

Each chapter correspond to a step: first light the fire, then cook and finally serve your dish!

At the end of the barbecue recipe book  you won’t have any pages left, but your belly will be full! What do you think about this concept?

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