Books and videos: Who are the Booktubers?

When it comes to reading, profiles and behaviors are very diverse! More or less assiduous readers, young or not so young, with three tons of books on their hands or without any idea of what to read next…

Whatever the situation, navigating on the ocean of books that is literature can quickly become a real challenge. What are the trends? A title teases you, but you’re not sure you want to buy it  because you’re afraid of being disappointed? Which genre will truly move you or are which book will get you out of your comfort zone?

Well, as usual, to answer those questions, you have to look up for information. You may go to the nearest library, bookshop or on an online store… Or on Youtube.

A trend that actually began a few years ago

Booktubers appeared in the United States and in Mexico around the years 2010-2011. PolandbananasBOOKS, the most famous channel in America created in 2010, has currently 361,000 subscribers while Raiza Revelles, the most famous channel in Mexico and created in 2011, has 1,196,000 subscribers!

By comparison, Les Lectures de NiNe, a French channel, counts only 58,000 subscribers!

Many articles have been devoted to Booktubers since 2011, many channels have been created and have disappeared. The phenomenon is now generally well-known and followed by the english-speaking and spanish-speaking countries.

A French “Ipsos” study of 2016 made for the National Book Center (Centre National du Livre) linked the omnipresence of Internet and screens with new reading habits, not with a disinterest in reading! Booktubers, which attracted only 5% of young people according to the study at the time, are the expression of these changes!

Young people talk to young people

Their profile? Mostly female Booktubers under 30, whose audience also includes young female readers. The books presented come from all genres and lovers of great classics or more specific styles can find what they want between two fantasy or science fiction novelties!

A variety of speeches and formats form the wide range of videos made by Booktubers, like “In my Mailbox” (IMM), “Bookhauls” and “Wrap-Up”. for example.

Some of these formats already existed on Youtube for a while, such as the unboxing, which consists of opening a package (sent by a brand) in front of the camera in order to discover its contents with the subscribers. Like other Youtubers, Booktubers often initially order objects themselves, privately: When the channel becomes more famous, publishing houses send them gifts for them to talk about.

The key here is to find a form of book club 2.0: Booktubers talk to people with whom they share the same love of reading (or sometimes convert those who were not interested!) and organize Challenges and Events in order to animate and unite them.

No wonder why publishers are trying to forge partnerships directly with these video makers who are now invited in trade shows and literary debates! But even when they are part of a network, very few Booktubers make book sharing their main activity. Each of them deserves to be viewed though, and of course to be followed!

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Article Source | Crédits Vidéos :A Clockwork Reader, jennaclarekPolandbananasBOOKS,Little Book Owljessethereader 

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