RATP extends the impact of its social networks via BlookUp

BLOOK ME UP

When it comes to social media, it is crucial to look back at what has been shared to assess the efficiency of the current strategy, to enhance the shared publications, to present the content to the teams etc. This task can quickly get complicated, as there are so many social media platforms online. Unless you use a blook!

RATP, also known as the Régie Autonome des Transports Parisiens, is a state-owned public transport operator and maintainer headquartered in Paris, France. The group has wished to “materialize” the content of its social media pages and to enhance the value of it’s digital strategy. Nadine Kerganou, the group’s digital and conversational communications manager talks about the different uses of the blook by the service.

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Let’s start from the beginning, how many blooks does the group have in its name?

Nadine Kerganou :  We have printed the RATP Groupe Twitter (Top 100) and Instagram blooks of 2018 as well as the Top 100 blooks of the Twitter accounts of 5 of our subway lines. (each tramway and subway line has it’s very own Twitter account)

What have you used them for?

NK: We have printed theses blooks at the end of 2018. The Twitter and Instagram blooks served an internal purpose and were distributed to board members, to the people working in the communications service of the Group RATP as well as our social media team

We have an important number of social media accounts affiliated to our group (Facebook, Instagram, 30 Twitter accounts, Linkedin, YouTube et SoundCloud) with an great amount of followers for each account. Within the social media team, each collaborator is in charge of a specific platform so a team member in charge of one platform doesn’t always have the time to keep up with what’s going on on another platforms. The Twitter blook has enabled us to collectively enhance the value of the hard work put into these accounts

The blook is in our offices, we can show it around, give it, let people borrow it etc. The “sharing” aspect of the object is a true asset in my opinion.

The Instagram blook has given us the ability to demonstrate the way that we present the group to the outside world with a very positive light

What was the end goal in using these tools?

NK :  We wanted to materialize our content for several reasons. The first one is that by materializing a content that is not always seen or accessible by all, we enhance it’s value. Certain members of our group were quite proud to notice through the blooks that the group’s social media accounts managed to spread a positive and human image of the company.

Our collaborators really liked it. The blook has given them the ability to discover and realize how much work has been put on our social media accounts.

Also, editing this digital content has given us the ability to highlight the daily-work of our social media team, to notice their hard work and that work’s important role in building relationships with the public

The blooks are also amazing objects that manage to take an abundant, creative and short-lived source of content on social media and prolong its impact, turn it physical, tangible and concrete. Thus, each blook counts the story of an entire year.

What was your first impression when you discovered the blook?

NK : I had a very positive first impression. I was delighted to discover the object, to scan through the pages. The blook is in our offices, we can show it around, give it, let people borrow it etc. The “sharing” aspect of the object is a true asset in my opinion.

What were the reactions of the people who received the item as a gift?

NK. Our collaborators really liked it . Aside from peeking their curiosity, the blook has given them the ability to discover and realize how much work has been put on our social media accounts. It truly enables its users to reflect.

Will you be ordering more blooks for 2019?

NK  We had a very positive first experience with BlookUp and the team is very happy with the blooks. So, why not!

We thank Nadine Kerganou for answering our questions !

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