![Phillippe massol Ceo of la cité du vin](https://www.blookup.com/en/blog/wp-content/uploads/2019/03/Photo-Cité-du-vin1.png)
![Phillippe massol Ceo of la cité du vin](https://www.blookup.com/en/blog/wp-content/uploads/2019/03/Photo-Cité-du-vin1.png)
What was your first impression of the blook ?
I discovered the blooks during our gala dinner. It is an extremely well presented and high quality product. I was surprised by the concept of using paper as a way to gather social media posts! Being aware that these platforms are detached from the physical dimension. I thought it was very original ! I showed it to other members of our team as well to have their feedback.
![Locals of la cité du vin](https://www.blookup.com/en/blog/wp-content/uploads/2019/03/IMG_4013-768x1024-768x1024.jpeg)
“It’s very original to gather digital contents through the use of a book, which is a tool that emphasizes the “sharing” aspect.”
What type of feedback did you get from other people regarding the blook of “La Cité du Vin” ?
Most of the time the people who saw the blook had a similar reaction to mine. They thought that it was very original to gather digital contents through the use of a book, which is a tool that emphasizes the “sharing” aspect. The blooks extend the experience that you get on social media platforms.They also manage to highlight elements that fade away in the digital world.
![Blook layout of la cité du vin](https://www.blookup.com/en/blog/wp-content/uploads/2019/03/Capture-d’écran-2019-03-20-à-11.35.21.png)
Will you be creating other blooks ? If so, in what context could you use them ?
We will most likely opt for the creation of other blooks for “la Cité du Vin”. During fairs for example ! We could give them away to people who were included in the organisation of events ! like our teams or the science committee. It would be very interesting to offer it as a gift to our board of directors. Or to our partners and our collaborators. Personally I think that the blook is highly appropriate for an internal use. But it would be better to truly think about the right way to include blooks within our strategy ! Since it’s a multi-purpose tool.
We thank Philippe Massol for anwsering our questions!