BLOOK ME UP!
The peculiarity of social media platforms is even the densest content can vanish within seconds in news feeds. In this context, the study, analysis and archiving of these contents can be a work as colossal as it is time-consuming. Unless you call BlookUp!
Essilor France wanted to archive its online activity while raising awareness among its employees and the other services of Essilor Europe and Group about their social media initiatives. Jean-Lin Henno, digital marketing manager of Essilor France, talks about the use of blooks by his department.
Let’s start from the beginning, how many blooks have you created?
Jean-Lin Henno : We printed the Facebook blook and the Top 100 Instagram blook of Essilor France, as well as the Facebook and the top 100 Instagram blooks of La Bonne Vue, our educational website for the general public.Continue reading