Essilor keeps an eye on their online activity! 


The peculiarity of social media platforms is even the densest content can vanish within seconds in news feeds. In this context, the study, analysis and archiving of these contents can be a work as colossal as it is time-consuming. Unless you call BlookUp!

Essilor France wanted to archive its online activity while raising awareness among its employees and the other services of Essilor Europe and Group about their social media initiatives. Jean-Lin Henno, digital marketing manager of Essilor France, talks about the use of blooks by his department.

Let’s start from the beginning, how many blooks have you created?

Jean-Lin Henno : We printed the Facebook blook and the Top 100 Instagram blook of Essilor France, as well as the Facebook and the top 100 Instagram blooks of La Bonne Vue, our educational website for the general public.

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Blooks : the ideal employee advocacy tools

Employee advocacy is a priority for anyone who is aware of the strong impact of social media platforms. And the blooks are the perfect tool to optimize your strategy.

Highlight the work of your social media teams

Establishing a successful social media strategy takes time and motivation. Yet the impact generated by the posts merely lasts a few hours. Printing the online content of your company pages will not only help you to extend the impact of your posts but will enable you to increase the value of your digital teams hard work.

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One of the most important technological innovations event took place recently : THE VIVA TECH TOUR 2019!

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VivaTech’s opening conference

On Friday, May 17, 2019, the 4th edition of VivaTech began, where 124,000 participants from 125 different countries set foot on the floor of the Parc des Expositions.
BlookUp managed to get a guest spot at the Nouvelle Aquitaine stand for two days in a row to discuss our innovation, a new line of communication for businesses : social media blooks.

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