twitter social book

Interview with the Communications Director at ORANGE

Which blooks have you created and in what context have you been using them?

We have created the Twitter “Top 100” blook for two of our accounts: @OrangeRSE, on which we enhance the group’s activities in the field of corporate social responsibility as well as our CSR policies. Aand a blook of @ODSForum, the Digital Society Forum’s account where we study the digital’s impact on various aspects of our life (work, health, citizenship…)

une personne tenant les blooks top 100 de orange
Twitter “Top 100” blooks of @OrangeRSE and @ODSForum
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Essilor keeps an eye on their online activity! 

The peculiarity of social media platforms is even the densest content can vanish within seconds in news feeds. In this context, the study, analysis and archiving of these contents can be a work as colossal as it is time-consuming. Unless you call BlookUp!

essilor's logo
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Extend the impact of your professional tweets!

Extend the impact of your professional tweets! Why do that ? Because today, 500 million tweets are shared everyday on Twitter. In this constant flow of information, these posts remain transient and only impact their key audience partially.

The cover of a proffesional twitter account

In order to solve this issue, BlookUp launches an original solution ! Thus aiming to extend the impact of professional Twitter accounts: the twitter Classic! This new “blook” enables companies to gather the high-points of their news. Doing so alongside their key audience whilst enhancing the value of their digital endeavors.

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RATP extends the impact of its social networks via BlookUp

When it comes to social media, it is crucial to look back at what has been shared ! To assess the efficiency of the current strategy and enhance the shared publications, to present the content to the teams etc. This task can quickly get complicated, as there are so many social media platforms online. Unless you use a blook!

Two girls reading the RATP blooks

RATP, also known as the Régie Autonome des Transports Parisiens, is a state-owned public transport operator and maintainer headquartered in Paris, France. The group has wished to “materialize” the content of its social media pages ! Doing so to enhance the value of it’s digital strategy. Nadine Kerganou, the group’s digital and conversational communications manager talks about the different uses of the blook by the service.

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